All Latest 534 A/B Tests
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MOST RECENT TESTS
Test #216 on
Support.microsoft.co...
by
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #214 on
Yummly.com
by
Marcos Ciarrocchi
Dec 07, 2018
Mobile
Signup
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com
In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Test #213 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Signup
Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #212 on
Mt.com
by
Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Product
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #211 on
Skype App
by
Ronny Kohavi
Nov 20, 2018
Mobile
Global
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #210 on
Bomgar.com
by
Lee Elkins
Nov 13, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #209 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Nov 12, 2018
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Test #208 on
Thomasnet.com
by
Julian Gaviria
Nov 02, 2018
Desktop
Mobile
Listing
Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com
In this variation, the button labels were changed from "Profile" to "View Supplier".
Test #207 on
Suzuki.be
by
Karl Gilis
Nov 01, 2018
Desktop
Product
Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be
This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).
Test #49 on
Menufy.com
by
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com
Test #205 on
Msn.com
by
Ronny Kohavi
Oct 25, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #36: Fewer Or More Results In Test #205 On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Test #206 on
Yummly.com
by
Kimberly Cheung
Oct 25, 2018
Desktop
Mobile
Signup
Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #204 on
Kenhub.com
by
Niels Hapke
Oct 11, 2018
Desktop
Mobile
Global
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #203 on
Driving-tests.org
by
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #202 on
Kenhub.com
by
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #9 on
by
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Test #201 on
by
Ben Labay
Sep 19, 2018
Desktop
Mobile
Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on
Trydesignlab.com
by
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #199 on
Freshegg.co.uk
by
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #197 on
Reverb.com
by
Nicholas Evans
Sep 04, 2018
Desktop
Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.