7 Tests By Herman Klein

  Founder of AdoramaPix   Twitter

Tests

Test #400 on by Herman Klein   Mar 06, 2022 Desktop

Herman Klein Tested Pattern #65: Add More For Free Shipping In Test #400

In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.

Test #398 on Adoramapix.com by Herman Klein   Feb 25, 2022 Desktop

Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com

In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.

Test #40 on Adoramapix.com by Herman Klein   Aug 13, 2019 Desktop

Herman Klein Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).