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Test #157 on Bobandlush.com by Viljo Vabrit   Mar 06, 2018 Desktop Product

Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla   Feb 25, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #155 on Mt.com by Vito Mediavilla   Feb 22, 2018 Mobile Product

Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com

Test #154 on Reverb.com by Nicholas Evans   Feb 20, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com

Test #153 on Goodui.org by Jakub Linowski   Feb 19, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org

Test #152 on Reverb.com by Nicholas Evans   Feb 13, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com

Test #151 on Mamaearth.ca by Michael Bernstein   Feb 08, 2018 Desktop Checkout

Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca

Test #149 on Reverb.com by Nicholas Evans   Feb 07, 2018 Desktop Product

Nicholas Evans Tested Pattern #16: Welcome Mat - Partial In Test #149 On Reverb.com

Test #150 on Normanrecords.com by Nathon Raine   Feb 07, 2018 Desktop Home & Landing

Nathon Raine Tested Pattern #45: Benefit Bar In Test #150 On Normanrecords.com

Test #148 on Kenhub.com by Niels Hapke   Feb 01, 2018 Desktop Mobile Home & Landing

Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com

Test #146 on Goodui.org by Jakub Linowski   Jan 25, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org

Test #147 on Reverb.com by Nicholas Evans   Jan 25, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine   Jan 18, 2018 Desktop Checkout

Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #144 on Examine.com by Martin Wong   Jan 14, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com

Test #143 on Vivareal.com.br by Rodrigo Maués   Jan 14, 2018 Desktop Listing

Rodrigo Maués Tested Pattern #56: Hover Button In Test #143 On Vivareal.com.br

Test #142 on Streamlineicons.com by Vincent Le moign   Jan 13, 2018 Desktop Product

Vincent Le moign Tested Pattern #27: More For Less Headline In Test #142 On Streamlineicons.com

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz   Jan 05, 2018 Desktop Mobile Product

Grzegorz Jancewicz Tested Pattern #46: Pay Later In Test #140 On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Test #141 on Trydesignlab.com by Daniel Shapiro   Jan 05, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #139 on Examine.com by Martin Wong   Jan 04, 2018 Desktop Pricing

Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Test #137 on Trydesignlab.com by Daniel Shapiro   Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.