5 Tests By Kimberly Cheung
Tests
Test #218 on Yummly.com by Kimberly Cheung Jan 14, 2019 Desktop Mobile
Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile
Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile
Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com
Test #181 on Yummly.com by Kimberly Cheung Jun 04, 2018 Desktop Mobile