All Latest 534 A/B Tests

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Only show the highest quality tests with a p-value < 0.05

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MOST RECENT TESTS

Test #87 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #87 On Vivareal.com.br

Test #85 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #85 On Vivareal.com.br

Test #76 on Goodui.org by Jakub Linowski Feb 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #16: Welcome Mat - Partial In Test #76 On Goodui.org

Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product

Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com

Test #94 on Vivareal.com.br by Rodrigo Maués Feb 01, 2017 Mobile Desktop Signup

Rodrigo Maués Tested Pattern #14: Exposed Menu Options In Test #94 On Vivareal.com.br

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing

Pierre Olivier Martel Tested Pattern #10: Postponed Modal Forms In Test #82 On Poll-app.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #74 on Poll-app.com by Pierre Olivier Martel Jan 07, 2017 Desktop Home & Landing

Pierre Olivier Martel Tested Pattern #22: Empowering Headline In Test #74 On Poll-app.com

Test #80 on Vivareal.com.br by Rodrigo Maués Jan 03, 2017 Mobile Product

Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #80 On Vivareal.com.br

Test #92 on Rollbar.com by Mike Smith Jan 02, 2017 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #22: Empowering Headline In Test #92 On Rollbar.com

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product

Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing

Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup

Hugo Palm Tested Pattern #5: Top Aligned Labels In Test #77 On Easycredit.se

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing