All Latest 543 A/B Tests
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
MOST RECENT TESTS
Test #63 on
Vanityplanet.com
by
Doug Baltman
Jan 01, 2017
Desktop
Product
Doug Baltman Tested Pattern #30: Authentic Photos In Test #63 On Vanityplanet.com
Test #91 on
3dhubs.com
by
Rob Draaijer
Jan 01, 2017
Desktop
Listing
Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com
In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.
Test #77 on
Easycredit.se
by
Hugo Palm
Dec 05, 2016
Desktop
Mobile
Signup
Hugo Palm Tested Pattern #5: Top Aligned Labels In Test #77 On Easycredit.se
Test #70 on
Uptowork.com
by
Kuba Koziej
Nov 01, 2016
Desktop
Pricing
Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com
This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.
Test #66 on
Telestream.net
by
Chris Goward
Nov 01, 2016
Shopping Cart
Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net
Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.
Test #14 on
Prizegrab.com
by
Greg Van Horn Tested Pattern #8: Natural Language Forms In Test #14 On Prizegrab.com
Test #11 on
Prizegrab.com
by
Greg Van Horn Tested Pattern #3: Fewer Form Fields In Test #11 On Prizegrab.com
Test #51 on
Menufy.com
by
Aleksandr Elesev
Oct 20, 2016
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com
Test #59 on
by
Someone
Oct 01, 2016
Home & Landing
Someone Tested Pattern #8: Natural Language Forms In Test #59
Test #48 on
Adoramapix.com
by
Herman Klein
Oct 01, 2016
Product
Herman Klein Tested Pattern #4: Testimonials In Test #48 On Adoramapix.com
Test #58 on
Bingocardcreator.com
by
Patrick McKenzie
Aug 26, 2016
Desktop
Home & Landing
Patrick McKenzie Tested Pattern #8: Natural Language Forms In Test #58 On Bingocardcreator.com
Test #55 on
Autodesk.com
by
Lisa Seaman
Aug 11, 2016
Desktop
Home & Landing
Lisa Seaman Tested Pattern #14: Exposed Menu Options In Test #55 On Autodesk.com
In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".
Test #54 on
by
Chris Goward
Aug 11, 2016
Desktop
Mobile
Product
Chris Goward Tested Pattern #7: Social Counts In Test #54
Client background (e.g. industry, business model):
This client is a healthcare company: their website is designed for lead generation. This company collects leads for their kidney-focused programs and ultimately provides kidney dialysis for those who decide to become patients.
Experiment background:
This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.
Test #69 on
Digitalmarketer.com
by
Justin Rondeau
Aug 01, 2016
Desktop
Mobile
Home & Landing
Justin Rondeau Tested Pattern #10: Postponed Modal Forms In Test #69 On Digitalmarketer.com
Test #57 on
by
Jakub Linowski
Jul 07, 2016
Desktop
Checkout
Jakub Linowski Tested Pattern #66: Complementary Upsell In Test #57
Test #18 on
Caffeineinformer.com
by
James Foster
Jul 01, 2016
Mobile
Home & Landing
James Foster Tested Pattern #2: Icon Labels In Test #18 On Caffeineinformer.com
This is a retest of Test017 with a lengthier testing duration.
Test #16 on
Caffeineinformer.com
by
James Foster
Jul 01, 2016
Mobile
Home & Landing
James Foster Tested Pattern #2: Icon Labels In Test #16 On Caffeineinformer.com
Test #17 on
Caffeineinformer.com
by
James Foster
Jul 01, 2016
Mobile
Home & Landing
James Foster Tested Pattern #2: Icon Labels In Test #17 On Caffeineinformer.com
Test #47 on
Adoramapix.com
by
Herman Klein
Jun 09, 2016
Desktop
Shopping Cart
Herman Klein Tested Pattern #4: Testimonials In Test #47 On Adoramapix.com
Test #42 on
Adoramapix.com
by
Herman Klein
May 11, 2016
Shopping Cart
Herman Klein Tested Pattern #1: Remove Coupon Fields In Test #42 On Adoramapix.com
