16 Tests By Rodrigo Maués

  Head of Product Design @ Anheuser-Busch InBev     Website   Twitter

Tests

Test #437 on Vivareal.com.br by Rodrigo Maués   Oct 28, 2022 Desktop Mobile

Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form. 

Test #86 on Vivareal.com.br by Rodrigo Maués   Feb 28, 2021 Mobile Desktop

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

Test #99 on Vivareal.com.br by Rodrigo Maués   Sep 23, 2020 Desktop Mobile

Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.