All Latest 534 A/B Tests

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric. 

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.