In this experiment, a product comparison table was added in the middle of a product detail page. The comparison table contained products from the same class or family of products. Clicking on the photo thumbnails also allowed customers to visit the specific detail page. Impact on adds to cart and transactions was measured.

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.

In this simple experiment, the size of the "Get Quote" button in the top navigation was increased.