All Latest 534 A/B Tests

Screen

Device

Metric

Tag

Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

MOST RECENT TESTS

Test #250 on Volders.de by Alexander Krieger Jul 25, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Test #248 on Volders.de by Alexander Krieger Jul 16, 2019 Desktop Signup

Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

Test #39 on Over-blog.com by Tael Pinault Jul 02, 2019 Desktop Signup

Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

Test #245 on Kenhub.com by Niels Hapke Jun 11, 2019 Desktop Signup

Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #242 on by Alex James May 27, 2019 Desktop Mobile Signup

Alex James Tested Pattern #7: Social Counts In Test #242

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup

Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #236 on by Alex James Apr 04, 2019 Desktop Signup

Alex James Tested Pattern #9: Multiple Steps In Test #236

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup

Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup

Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net

Test #227 on Volders.de by Alexander Krieger Mar 04, 2019 Desktop Signup

Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

Fill out the termination
Send termination
Proof of termination

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #214 on Yummly.com by Marcos Ciarrocchi Dec 07, 2018 Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup

Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup

Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup