All Latest 534 A/B Tests
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MOST RECENT TESTS
Test #183 on
Trydesignlab.com
by
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com
Test #178 on
by
Devesh Khanal
May 17, 2018
Desktop
Product
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178
Test #172 on
Trydesignlab.com
by
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com
Test #167 on
Lovehoney.co.uk
by
Matthew Curry
Apr 10, 2018
Desktop
Product
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #163 on
Lovehoney.co.uk
by
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk
Test #160 on
Examine.com
by
Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com
Test #157 on
Bobandlush.com
by
Viljo Vabrit
Mar 06, 2018
Desktop
Product
Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #155 on
Mt.com
by
Vito Mediavilla
Feb 22, 2018
Mobile
Product
Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com
Test #154 on
Reverb.com
by
Nicholas Evans
Feb 20, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com
Test #152 on
Reverb.com
by
Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com
Test #149 on
Reverb.com
by
Nicholas Evans
Feb 07, 2018
Desktop
Product
Nicholas Evans Tested Pattern #16: Welcome Mat - Partial In Test #149 On Reverb.com
Test #147 on
Reverb.com
by
Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com
Test #144 on
Examine.com
by
Martin Wong
Jan 14, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com
Test #142 on
Streamlineicons.com
by
Vincent Le moign
Jan 13, 2018
Desktop
Product
Vincent Le moign Tested Pattern #27: More For Less Headline In Test #142 On Streamlineicons.com
Test #141 on
Trydesignlab.com
by
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com
The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Test #140 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #46: Pay Later In Test #140 On Akademiafotografii.p...
The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".
Test #136 on
Missetam.nl
by
Marlies Wilms Floet
Dec 18, 2017
Desktop
Product
Marlies Wilms Floet Tested Pattern #42: Countdown Timer In Test #136 On Missetam.nl
De Nieuwe Zaak (a Dutch ecommerce agency) tested a countdown timer on an ecommerce site. The variation showed how many hours and minutes were left in order to be eligible for next day delivery. The variation beat the control which did not have this element of urgency.
Test #134 on
Kenhub.com
by
Niels Hapke
Dec 14, 2017
Desktop
Product
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com
In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Test #125 on
Vivareal.com.br
by
Rodrigo Maués
Nov 13, 2017
Desktop
Product
Rodrigo Maués Tested Pattern #38: Faded Background Form In Test #125 On Vivareal.com.br
Test #118 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...
The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).