Pattern #26: Cart Reminder And Recently Viewed

Pattern #26  Tested 7 timesFirst tested by Someone Recently tested by Maksim Meged on Mar 14, 2024

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Cart Reminder And Recently Viewed (Variant A) Cart Reminder And Recently Viewed (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(7 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tested on

Tests

Pattern #26: Cart Reminder And Recently Viewed
Was Tested On Finn.com by Maksim Meged

Added

Isolated

Test # 521 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Maksim Meged    Mar 14, 2024 Test link

Find Out How It Did With 2,160 Visitors

  • Measured by completed checkout

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

This experiment was triggered by a small segment of users who completed the first step of checkout funnel (submitted email, name, phone number), but dropped from checkout and returned to cars catalogue 7 or more minutes later.

In the control, users didn't see any cart icon nor function to resume their checkout flow.

In the variation however, users saw a filled shopping cart icon with resume functionality. Clicking on the icon would guide and redirect users to their latest abandoned stage of their checkout flow.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 510 on Formelskin.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alexander Krieger    Dec 21, 2023 Test link

Find Out How It Did With 22,360 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, users that did not complete a purchase and came back to the homepage were shown two different experiences. In the control, users would see the homepage (essentially having to restart the purchase flow). Whereas, in the variation, users would be shown a "Welcome Back" summary view with the completed steps shown as completed and a quick resume button to the next incomplete step. Impact on completed sales was measured.

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Added

Isolated

Test # 494 on Online.Metro-cc.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrey Andreev    Sep 20, 2023 Test link

Find Out How It Did With 53,513 Visitors

  • Measured by adds to cart

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

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Added

Isolated

Test # 430 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Sep 20, 2022 Test link

Find Out How It Did With 10,324 Visitors

  • Measured by adds to cart

  • Measured by completed transactions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.

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Added

Isolated

Test # 428 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Aug 16, 2022 Test link

Find Out How It Did With 155,342 Visitors

  • Measured by completed transactions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time. 

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Replaced

Isolated

Test # 347 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Apr 07, 2021 Test link

Find Out How It Did With 13,749 Visitors

  • Measured by adds to cart

  • Measured by total sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

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Added

Isolated

Test # 35 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Someone    Apr 01, 2016 Test link

Find Out How It Did With 37,741 Visitors

  • Measured by visits to thank you page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.