Pattern #60: Repeated Bottom Call To Action

Pattern #60  Tested 7 timesFirst tested by Vito Mediavilla Recently tested by Jakub Linowski on Jun 16, 2021

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Repeated Bottom Call To Action (Variant A) Repeated Bottom Call To Action (Variant B)

Expected Median Effects Of B

?

Progression

(7 tests)

?

Leads

(2 tests)

?

Signups

(2 tests)

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tested on

Tests

Pattern #60: Repeated Bottom Call To Action
Was Tested On Backstage.com by Stanley Zuo

Added

Isolated

Test # 299 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    May 22, 2020 Test link

Find Out How It Did With 106,791 Visitors

  • Measured by subscribe flow entrances

  • Measured by successful new membership transactions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Confounded

Test # 360 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Jun 16, 2021 Test link

Find Out How It Did With 32,070 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page. 

Get Access To See The Test Results

Added

Isolated

Test # 328 on Umbraco.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lars Skjold Iversen    Dec 21, 2020 Test link

Find Out How It Did With 57,371 Visitors

  • Measured by started signups

  • Measured by completed signups

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

Get Access To See The Test Results

Added

Isolated

Test # 318 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Kyle Phillips    Sep 29, 2020 Test link

Find Out How It Did With 108,360 Visitors

  • Measured by visits to signup page

  • Measured by newsletter signups

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Content

In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.

Get Access To See The Test Results

Added

Isolated

Test # 212 on Mt.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Vito Mediavilla    Dec 04, 2018 Test link

Find Out How It Did With 26,467 Visitors

  • Measured by lead form visits

  • Measured by form submits on next page

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Get Access To See The Test Results

Added

Isolated

Test # 156 on Mt.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Vito Mediavilla    Feb 25, 2018 Test link

Find Out How It Did With 27,048 Visitors

  • Measured by lead form visits

  • Measured by form submits on next page

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Get Access To See The Test Results

Added

Isolated

Test # 46 on Hylokusa.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Feb 01, 2017 Test link

Find Out How It Did With 1,416 Visitors

  • Measured by clicks on any 3 calls to action

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.