Pattern #46: Pay Later

Pattern #46  Tested 5 timesFirst tested by Daniel Shapiro Recently tested by Daria Kurchinskaia on Oct 22, 2024

Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Pay Later (Variant A) Pay Later (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

?

Leads

(1 tests)

?

Signups

(2 tests)

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(5 tests)

Tested on

Tests

Pattern #46: Pay Later
Was Tested On Trydesignlab.com by Daniel Shapiro

Added

Isolated

Test # 183 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Jun 19, 2018 Test link

Find Out How It Did With 5,495 Visitors

  • Measured by visits to course pages

  • Measured by visits enrollment form

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

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The Same Pattern Was Also Tested Here

Replaced

Confounded

Test # 560 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Oct 22, 2024 Test link

Find Out How It Did With 2,052 Visitors

  • Measured by completed form

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.

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Replaced

Confounded

Test # 49 on Menufy.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Aleksandr Elesev    Oct 26, 2018 Test link

Find Out How It Did With 21,184 Visitors

  • Measured by thank you page visits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

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Added

Isolated

Test # 140 on Akademiafotograf... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Grzegorz Jancewicz    Jan 05, 2018 Test link

Find Out How It Did With 37,727 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

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Added

Isolated

Test # 137 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Dec 22, 2017 Test link

Find Out How It Did With 2,218 Visitors

  • Measured by visits to billing screen

  • Measured by visits to thank you page

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.