Pattern #13: Centered Forms & Buttons

Pattern #13  Tested 7 timesFirst tested by Rodrigo Maués Recently tested by Stanley Zuo on May 12, 2021

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Centered Forms & Buttons (Variant A) Centered Forms & Buttons (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

?

Leads

(2 tests)

?

Signups

(2 tests)

?

Engagement

(1 tests)

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tested on

Tests

Pattern #13: Centered Forms & Buttons
Was Tested On Backstage.com by Stanley Zuo

Replaced

Isolated

Test # 353 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    May 12, 2021 Test link

Find Out How It Did With 30,428 Visitors

  • Measured by subscribe flow starts

  • Measured by free trials started

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 240 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    May 16, 2019 Test link

Find Out How It Did With 207,844 Visitors

  • Measured by clicks on View Catalog button

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

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Replaced

Isolated

Test # 239 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alexander Krieger    May 02, 2019 Test link

Find Out How It Did With 1,288 Visitors

  • Measured by moved to the next step

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

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Replaced

Isolated

Test # 202 on Kenhub.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Niels Hapke    Oct 01, 2018 Test link

Find Out How It Did With 2,884 Visitors

  • Measured by successful sales

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

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Replaced

Isolated

Test # 179 on Yummly.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Marcos Ciarrocchi    May 18, 2018 Test link

Find Out How It Did With 391,537 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

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Replaced

Isolated

Test # 108 on Acousticalsurfac... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Jun 01, 2017 Test link

Find Out How It Did With 2,410 Visitors

  • Measured by successful form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

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Replaced

Isolated

Test # 90 on Vivareal.com.br by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Rodrigo Maués    Apr 01, 2017 Test link

Find Out How It Did With 18,408 Visitors

  • Measured by successful form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.