Pattern #103: Money Back Guarantee

Pattern #103  Tested 4 timesFirst tested by Jakub Linowski Recently tested by Daria Kurchinskaia on Feb 27, 2023

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Money Back Guarantee (Variant A) Money Back Guarantee (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(4 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Added

Isolated

Test # 237 on Goodui.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Apr 29, 2019 Test link

Find Out How It Did With 21,096 Visitors

  • Measured by adds to cart

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Listing

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Replaced

Isolated

Test # 384 on Mariemur.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Gleb Hodorovskiy    Nov 17, 2021 Test link

Find Out How It Did With 93,248 Visitors

  • Measured by sales

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Shopping Cart

In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.

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Replaced

Isolated

Test # 402 on Snocks.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Melina Hess    Mar 25, 2022 Test link

Find Out How It Did With 456,229 Visitors

  • Measured by total transactions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment on a product screen, a message about quality (from the founders) was reformatted to reinforce the "Anti Hole Guarantee" (in the context of socks). The founders were also made more prominent and their signature added as well. Interestingly, the actual guarantee copy (and its important detail about a 6 month product replacement) was present further down on both the control and variation.

The translation of the new copy (Google Translate) reads:

Since we founded SNOCKS, the quality and comfort of our products have always been our top priority. Why? When we both were still studying, we didn't have the money to buy new socks & underpants every 1-2 months. That's why it was clear to us from the start that we wanted to sell quality products that are also extremely comfortable. And just in case something goes wrong, we have decided to introduce an anti-hole guarantee.

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Added

Isolated

Test # 458 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Feb 27, 2023 Test link

Find Out How It Did With 21,648 Visitors

  • Measured by visits to step 3

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

In this experiment, a cancelation guarantee was added believing it would make users feel safer while canceling their contracts with Volders (the paid service being offered). The variation appended a Guarantee in the headline as a hyperlink with an explanatory tooltip shown on hover. This variation change was added to multiple screens throughout the checkout flow (a 5 step process).

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.