Pattern #35: Floating Labels

Pattern #35  Tested 2 timesFirst tested by Alex James Recently tested by Jakub Linowski on Feb 27, 2022

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Floating Labels (Variant A) Floating Labels (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #35: Floating Labels
Was Tested by Alex James

Replaced

Isolated

Test # 341 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alex James    Feb 25, 2021 Test link

Find Out How It Did With 579,148 Visitors

  • Measured by form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 399 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Feb 27, 2022 Test link

Find Out How It Did With 2,073 Visitors

  • Measured by completed sales

  • Measured by visits next step

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.