Pattern #22: Empowering Headline

Pattern #22  Tested 7 timesFirst tested by Mike Smith Recently tested by Daniel Shapiro on Sep 24, 2020

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Empowering Headline (Variant A) Empowering Headline (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

-

Leads

?

Signups

(7 tests)

?

Engagement

(1 tests)

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tested on

Tests

Pattern #22: Empowering Headline
Was Tested On Trydesignlab.com by Daniel Shapiro

Replaced

Isolated

Test # 316 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daniel Shapiro    Sep 24, 2020 Test link

Find Out How It Did With 25,634 Visitors

  • Measured by signup form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 263 on Goodui.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Oct 04, 2019 Test link

Find Out How It Did With 53,636 Visitors

  • Measured by successful signups

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

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Replaced

Isolated

Test # 194 on Bomgar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lee Elkins    Aug 08, 2018 Test link

Find Out How It Did With 12,953 Visitors

  • Measured by form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

Get Access To See The Test Results

Replaced

Isolated

Test # 173 on Rollbar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Mike Smith    May 08, 2018 Test link

Find Out How It Did With 8,433 Visitors

  • Measured by succesful signups

  • Measured by successful code integrations

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

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Replaced

Isolated

Test # 161 on Examine.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Martin Wong    Mar 19, 2018 Test link

Find Out How It Did With 77,568 Visitors

  • Measured by visits to any listed nutrition articles

  • Measured by email course signups at bottom of article page

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.