Pattern #132: One Time Payment Copy

Pattern #132  Tested 2 timesFirst tested by Daria Kurchinskaia Recently tested by Jakub Linowski on Apr 23, 2024

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
One Time Payment Copy (Variant A) One Time Payment Copy (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #132: One Time Payment Copy
Was Tested by Jakub Linowski

Replaced

Isolated

Test # 527 Apr 23, 2024 Test link

Find Out How It Did With 26,447 Visitors

  • Measured by adds to cart

  • Measured by completed transactions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, copy related to payment duration types (paid in full or ongoing) was changed. In the the control, one of the option used the "Pay in Full" copy, whereas the variation changed this to "One-time payment". Impact on sales was measured.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 501 on Volders.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Daria Kurchinskaia    Nov 02, 2023 Test link

Find Out How It Did With 89,887 Visitors

  • Measured by orders placed

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Pricing

In this experiment, the wording "one-time payment" was appended below all three pricing plans for a contract cancelation service. Impact on orders placed was measured. (Translated from German: "Einmalige Zahlung").

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.