Pattern #106: Back Buttons
Pattern #106 Tested 2 timesFirst tested by
Alexander Krieger Recently tested by
Melina Hess on Dec 21, 2021
Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.


Expected Median Effects Of B
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Progression
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Leads
?
Signups
(1 tests)
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Engagement
?
Sales
(1 tests)
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Revenue
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Retention
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Referrals
?
ANY PRIMARY
(2 tests)
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.