Pattern #66: Complementary Upsell

Pattern #66  Tested 6 timesFirst tested by Devesh Khanal Recently tested by Craig Kistler on Jul 29, 2024

Based on 6 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Complementary Upsell (Variant A) Complementary Upsell (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

?

Signups

(2 tests)

-

Engagement

?

Sales

(4 tests)

?

Revenue

(2 tests)

-

Retention

-

Referrals

?

ANY PRIMARY

(6 tests)

Tested on

Tests

Pattern #66: Complementary Upsell
Was Tested On Jared.com by Craig Kistler

Added

Isolated

Test # 509 on Jared.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Craig Kistler    Dec 18, 2023 Test link

Find Out How It Did With 407,785 Visitors

  • Measured by adds to cart

  • Measured by completed orders

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.

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The Same Pattern Was Also Tested Here

Replaced

Isolated

Test # 545 on Banter.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Craig Kistler    Jul 29, 2024 Test link

Find Out How It Did With 61,778 Visitors

  • Measured by cart additions

  • Measured by completed sales

  • Measured by revenue (AOV)

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a modal based message was shown to encourage extra products being added as complementary upsells. In the control, the promotion text appeared at the bottom as red text ("Buy one, get up to two 50% Off"). Whereas in the variation, specific products were shown on the modal (post add-to-cart). Impact on adds-to-cart, sales and average revenue was measured.

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Added

Isolated

Test # 434 on Learnwithhomer.c... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Sep 30, 2022 Test link

Find Out How It Did With 6,098 Visitors

  • Measured by total trials

  • Measured by annual trials

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.

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Added

Isolated

Test # 177 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Devesh Khanal    May 17, 2018 Test link

Find Out How It Did

  • Measured by average order value

Zoom In
A
B
Shopping Cart

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Added

Isolated

Test # 178 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Devesh Khanal    May 17, 2018 Test link

Find Out How It Did With 63,410 Visitors

  • Measured by visits to post payment page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

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Added

Isolated

Test # 57 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Jul 07, 2016 Test link

Find Out How It Did With 6,079 Visitors

  • Measured by visits to thank you page

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Checkout

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.