Pattern #45: Benefit Bar

Pattern #45  Tested 7 timesFirst tested by Nathon Raine Recently tested by Sandis Viksna on Jul 28, 2022

Based on 7 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Benefit Bar (Variant A) Benefit Bar (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

?

Leads

(1 tests)

-

Signups

-

Engagement

?

Sales

(6 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(7 tests)

Tested on

Tests

Pattern #45: Benefit Bar
Was Tested On Radhabeauty.com by Viljo Vabrit

Added

Isolated

Test # 180 on Radhabeauty.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Viljo Vabrit    Jun 03, 2018 Test link

Find Out How It Did With 17,926 Visitors

  • Measured by completed sales

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Global

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 424 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Sandis Viksna    Jul 28, 2022 Test link

Find Out How It Did With 8,655 Visitors

  • Measured by completed transactions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Shopping Cart

In this experiment, 3 reassurances were shown at the bottom of cart and checkout pages. The web site was selling health and nutrition products for males and one of the reassurances included "discreet shipping". Impact on sales was measured.

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Added

Isolated

Test # 325 on Snocks.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Samuel Hess    Nov 24, 2020 Test link

Find Out How It Did With 11,349 Visitors

  • Measured by adds to cart

  • Measured by total sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Global

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".

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Added

Isolated

Test # 260 on Valkexclusief.nl by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Online Dialogue    Sep 16, 2019 Test link

Find Out How It Did

  • Measured by successful bookings

Zoom In
A
B
Home & Landing

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

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Added

Isolated

Test # 168 on Akademiafotograf... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Grzegorz Jancewicz    Apr 23, 2018 Test link

Find Out How It Did With 4,302 Visitors

  • Measured by any course page visits

  • Measured by course enrollments

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  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

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Added

Isolated

Test # 151 on Mamaearth.ca by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Michael Bernstein    Feb 08, 2018 Test link

Find Out How It Did With 1,614 Visitors

  • Measured by next page visits

  • Measured by thank you page visits

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Checkout

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Added

Isolated

Test # 150 on Normanrecords.co... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Nathon Raine    Feb 07, 2018 Test link

Find Out How It Did With 120,700 Visitors

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

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Leaks

Leak #67 from Amazon.ca   |   Mar 29, 2021 Product

Amazon A/B Tests And Rolls Out Product Reassurances

A - Feb 9, 2021
B - Feb 9, 2021 IMPLEMENTED

Amazon (Canadian) recently ran this A/B test where they added these three little reassurances on some of their products. This experiment is similar to the maturing Benefit Bar pattern that addresses common objections to a purchase. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.