Pattern #40: Blurred Product Background

Pattern #40  Tested 5 timesFirst tested by Mike Smith Recently tested by Katharina Lay on Nov 07, 2024

Based on 5 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Blurred Product Background (Variant A) Blurred Product Background (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

?

Signups

(4 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(5 tests)

Tested on

Tests

Replaced

Isolated

Test # 126 on Rollbar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Mike Smith    Nov 22, 2017 Test link

Find Out How It Did With 2,205 Visitors

  • Measured by successful form submissions

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  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

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Replaced

Isolated

Test # 32 on Over-blog.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Tael Pinault    Apr 20, 2016 Test link

Find Out How It Did With 7,233 Visitors

  • Measured by form submits

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

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Replaced

Isolated

Test # 198 on Bomgar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Lee Elkins    Sep 03, 2018 Test link

Find Out How It Did With 1,893 Visitors

  • Measured by complete signups

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup Paid

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Replaced

Isolated

Test # 206 on Yummly.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Kimberly Cheung    Oct 25, 2018 Test link

Find Out How It Did With 138,106 Visitors

  • Measured by clicks on any element

  • Measured by completed registrations

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

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Replaced

Isolated

Test # 561 on Aboalarm.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Katharina Lay    Nov 07, 2024 Test link

Find Out How It Did With 135,618 Visitors

  • Measured by completed all form steps

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, as a multi-step sign up funnel launched as a modal, there was a different treatment of the background. In the A version the background was a flat color, whereas in the B version the background used a transparent opacity to show through the landing page underneath. Impact on sign ups was measured.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.