Pattern #131: Authority

Pattern #131  Tested 4 timesTested by Pascal Dietz on Mar 21, 2024

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Authority (Variant A) Authority (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

?

Signups

(2 tests)

-

Engagement

?

Sales

(4 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tested on

Tests

Pattern #131: Authority
Was Tested On Formelskin.de by Alexander Krieger

Added

Isolated

Test # 491 on Formelskin.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alexander Krieger    Sep 08, 2023 Test link

Find Out How It Did With 18,949 Visitors

  • Measured by account creations

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test # 523 on Livefresh.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Pascal Dietz    Mar 21, 2024 Test link

Find Out How It Did With 194,958 Visitors

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.

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Added

Isolated

Test # 492 on Formelskin.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Alexander Krieger    Sep 15, 2023 Test link

Find Out How It Did With 26,270 Visitors

  • Measured by completed questionnaires

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Signup

This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation. 

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Replaced

Isolated

Test # 485 on Livefresh.de by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Pascal Dietz    Jul 27, 2023 Test link

Find Out How It Did With 138,248 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.