Pattern #104: Carousel Vs Static Grid Images

Pattern #104  Tested 2 timesFirst tested by Karl Gilis Recently tested by Adan Archila on Jul 25, 2024

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Carousel Vs Static Grid Images (Variant A) Carousel Vs Static Grid Images (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #104: Carousel Vs Static Grid Images
Was Tested On Suzuki.be by Karl Gilis

Replaced

Isolated

Test # 238 on Suzuki.be by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Karl Gilis    May 01, 2019 Test link

Find Out How It Did

  • Measured by clicks on any options

Zoom In
A
B
Home & Landing

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Replaced

Confounded

Test # 544 on 686.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Adan Archila    Jul 25, 2024 Test link

Find Out How It Did With 68,576 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a single image carousel gallery was replaced with a grid gallery. In addition the variation also used: taller swatches; a wider size box, added fit (slim, relaxed, straight, wide) options; and used a wider Add to Cart CTA (full width of the column). Impact on sales was measured.

Get Access To See The Test Results

Leaks

Leak #30 from Booking.com   |   Oct 28, 2019 Home & Landing

Booking's Homepage Carousel Experiment Fails As Predicted

A - Sep 25, 2019 IMPLEMENTED
B - Sep 25, 2019

I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.