Pattern #102: Expanded Or Condensed Layout

Pattern #102  Tested 1 timesTested by Julian Gaviria on Apr 02, 2019

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Expanded Or Condensed Layout (Variant A) Expanded Or Condensed Layout (Variant B)

Expected Median Effects Of B

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Progression

?

Leads

(1 tests)

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Signups

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Engagement

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Sales

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Revenue

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Retention

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Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Replaced

Isolated

Test # 235 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Apr 02, 2019 Test link

Find Out How It Did With 11,567 Visitors

  • Measured by form completions on next screen

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, the layout was condensed from a taller to a shorter one.

Get Access To See The Test Results

Leaks

Leak #83 from Etsy.com   |   Jul 7, 2022 Listing

Etsy A/B Tests 5 Vs 4 Listing Tiles

A - Apr 26, 2022
B - Apr 26, 2022 IMPLEMENTED

Etsy continues to run interesting and highly isolated layout experiments on their product listing pages. This time around they tested 5 product tiles per row against 4 tiles. View Leak

-0.5 Evidence

Leak #86 from Walmart.com   |   Sep 14, 2022 Listing

Walmart A/B Tests 4 vs 3 Column Listing Pages

A - Jul 7, 2022
B - Jul 7, 2022 REJECTED

Walmart just ran their very own 4 vs 3 column experiment on some of their listing pages. The a/b test seems to have had a similar hypothesis about product tile density to what Etsy ran just a few months ago. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.