Pattern #76: Infinite Scrolling Or Pagination

Pattern #76  Tested 1 timesTested by Maksim Meged on May 10, 2024

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Infinite Scrolling Or Pagination (Variant A) Infinite Scrolling Or Pagination (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

-

Leads

?

Signups

(1 tests)

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Replaced

Isolated

Test # 532 on Finn.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Maksim Meged    May 10, 2024 Test link

Find Out How It Did With 87,859 Visitors

  • Measured by product page visits

  • Measured by product added to cart

  • Measured by accounts created

  • Measured by orders placed

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, infinite scrolling was a/b tested against a paginated one.

Get Access To See The Test Results

Leaks

Leak #84 from Airbnb.com   |   Jul 19, 2022 Home & Landing

Airbnb Retests The Infamous Infinite Scroll

A - Jun 8, 2022
B - Jun 8, 2022 IMPLEMENTED

I believe Airbnb just a/b tested infinite scrolling and rolled it out. Sometime this year they evolved their homepage to include specific property listings. As  these property tiles appeared, a month ago I also managed to capture a screenshot of two versions of their homepage: one with 40 results per page that would load more listings with a "Show More" button; and another version with an endless or infinite scroll.  View Leak

-0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.