Pattern #71: Personalized Next Step

Pattern #71  Tested 2 timesFirst tested by Will Anderson Recently tested by Rodolfo Lugli on Feb 11, 2022

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Personalized Next Step (Variant A) Personalized Next Step (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

?

Engagement

(1 tests)

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Replaced

Isolated

Test # 187 on Trydesignlab.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Will Anderson    Jul 09, 2018 Test link

Find Out How It Did With 3,326 Visitors

  • Measured by clicks on enroll

  • Measured by successful enrollments

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Get Access To See The Test Results

Replaced

Isolated

Test # 123 on Getninjas.com.br by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Rodolfo Lugli    Feb 11, 2022 Test link

Find Out How It Did With 21,910 Visitors

  • Measured by application downloads

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Thank You

In this experiment, two app download buttons were tested against a single OS personalized one. In the control, both branded App Store and Google Play buttons were shown statically. Whereas in the variation a single download (stylized consistently with site wide button styles) button was shown depending on the user's operating system. Impact on application download was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.