Pattern #54: Buy Now Or Smaller Commitment Button

Pattern #54  Tested 1 timesTested by Oskar Zabik on Dec 03, 2014

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Buy Now Or Smaller Commitment Button (Variant A) Buy Now Or Smaller Commitment Button (Variant B)

Expected Median Effects Of B

-

Progression

?

Leads

(1 tests)

-

Signups

-

Engagement

-

Sales

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Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #54: Buy Now Or Smaller Commitment Button
Was Tested by Oskar Zabik

Replaced

Isolated

Test # 4 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Oskar Zabik    Dec 03, 2014 Test link

Find Out How It Did With 5,809 Visitors

  • Measured by form completions

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.

Get Access To See The Test Results

Leaks

Leak #7 from Netflix.com   |   Apr 27, 2019 Home & Landing

Netflix A/B Tested These 4 Button Labels With "Try It Now" Possibly Leading

A - Apr 15, 2019
C - Apr 15, 2019 IMPLEMENTED
D - Apr 15, 2019

Netflix has just finished testing at least four interesting button labels on their homepage. Since one of them looks like it has been implemented, we just might be able to make a few subtle comparisons which I'll attempt to capture in this leak. Of course, given the fact that we're just scratching the surface of this experiment, please take this analysis as highly hypothetical (ripe for further experimentation). View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.