Pattern #50: Autoplay Video

Pattern #50  Tested 1 timesTested by Martin Wong on Apr 04, 2018

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Autoplay Video (Variant A) Autoplay Video (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #50: Autoplay Video
Was Tested On Examine.com by Martin Wong

Replaced

Isolated

Test # 164 on Examine.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Martin Wong    Apr 04, 2018 Test link

Find Out How It Did With 11,676 Visitors

  • Measured by product page visits (Supplement Goals Reference)

  • Measured by product purchases (Supplement Goals Reference)

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Thank You

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.