Pattern #140: Product Descriptions

Pattern #140  Tested 1 timesTested by Andrey Prokhorov on Apr 26, 2025

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Product Descriptions (Variant A) Product Descriptions (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #140: Product Descriptions
Was Tested by Andrey Prokhorov

Replaced

Isolated

Test # 587 https://asics.com App by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Andrey Prokhorov    Apr 26, 2025 Test link

Find Out How It Did With 164,018 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

In this experiment, product descriptions were moved up on the page and expanded by default. As a result, related and product recommendation were pushed further down on the page. Impact on ATC and sales was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.