Pattern #139: Page Level Navigation

Pattern #139  Tested 1 timesTested by Clemens Grave on Sep 04, 2024

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Page Level Navigation (Variant A) Page Level Navigation (Variant B)

Expected Median Effects Of B

?

Progression

(1 tests)

-

Leads

-

Signups

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Engagement

-

Sales

-

Revenue

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Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #139: Page Level Navigation
Was Tested On Tourradar.com by Clemens Grave

Added

Isolated

Test # 551 on Tourradar.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Clemens Grave    Sep 04, 2024 Test link

Find Out How It Did With 70,793 Visitors

  • Measured by visits to next availability step

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Product

In this experiment, a floating page level navigation was added near the top of the product pages (under the main image). The navigation links included: Overview, Itinerary, What's Included, Operator, Reviews and Availability. Impact on next step progression was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.