Pattern #136: Earliest Availability

Pattern #136  Tested 1 timesTested by Maksim Meged on Jun 28, 2024

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Earliest Availability (Variant A) Earliest Availability (Variant B)

Expected Median Effects Of B

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Progression

(2 tests)

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Leads

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Signups

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Engagement

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Sales

(1 tests)

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Revenue

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Retention

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Referrals

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ANY PRIMARY

(1 tests)

Tested on

Tests

Added

Isolated

Test # 540 Jun 28, 2024 Test link

Find Out How It Did With 47,251 Visitors

  • Measured by visited product

  • Measured by adds to cart

  • Measured by completed payment

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Listing

In this experiment, the earliest availability dates were displayed underneath product tiles on listing pages. This was a/b tested on a car rental service website. Impact on product adds-to-cart as well as transactions was measured.

Get Access To See The Test Results

Leaks

Leak #66 from Airbnb.com   |   Mar 18, 2021 Product

Airbnb Once Again Rejects Next Available Date Suggestions

A - Jan 21, 2021
B - Jan 19, 2021 REJECTED

Once again Airbnb a/b tested an idea of surfacing the next available dates near their calendar picker. And once again the experiment looks like it was rejected just like previously. View Leak

-0.25 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.