Pattern #130: Visible Or Hidden Offer Pages

Pattern #130  Tested 1 timesTested by José Álvarez on Jun 14, 2023

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Visible Or Hidden Offer Pages (Variant A) Visible Or Hidden Offer Pages (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #130: Visible Or Hidden Offer Pages
Was Tested On Estilomma.com by José Álvarez

Replaced

Isolated

Test # 478 on Estilomma.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name José Álvarez    Jun 14, 2023 Test link

Find Out How It Did With 43,848 Visitors

  • Measured by completed purchases

Zoom In
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
B
Global

In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that  the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.

Get Access To See The Test Results

Leaks

Leak #99 from Https://booking.com   |   Oct 25, 2023 Home & Landing

Booking A/B Tests A Highly Prominent Deals Page And Possibly Rejects It

A - Apr 12, 2023
B - Apr 12, 2023 REJECTED

Booking ran a very prominent header experiment on their homepage. In this experiment they directed more traffic towards a dedicated deals page. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.